The streaming wars are undeniably reshaping the landscape of professional sports broadcasting, with leagues reaping the benefits as live sports emerge as a ratings juggernaut. For viewers, the primary concerns often boil down to production quality and stream reliability. Who holds the rights to broadcast the NBA might seem secondary, unless you’re like me and harbor a deep-seated nostalgia for a particular element of NBA on NBC broadcasts. Recent news suggests NBC is vying to rekindle its relationship with the NBA, and for me, this sparks excitement for one key reason.
That reason, the singular, compelling reason to root for NBC’s return to NBA broadcasting? “Roundball Rock.” Yes, that “Roundball Rock.” For many, it’s more than just a catchy tune; it’s arguably the most recognizable and beloved sports intro music in American television history. John Tesh’s instrumental masterpiece is synonymous with NBA excitement. The mere prospect of its return to underscore NBA playoff action is enough to generate buzz and reinvigorate fan enthusiasm. Imagine Bob Costas, perhaps digitally de-aged for effect, narrating highlight reels punctuated by Luka Dončić’s brilliance, all set to the driving rhythm of “Roundball Rock.” It’s a tantalizing vision.
Roundball Rock intro music credits to YouTube
However, NBC isn’t alone in its pursuit of NBA broadcasting rights. Tech giants Apple and Amazon are also reportedly in the mix, signaling a potentially fierce competition for access to NBA games.
Tech Giants Eye NBA Rights Amidst Streaming Battle
Apple and Amazon, already players in the sports streaming arena with MLB and NFL respectively, are logical contenders for NBA rights. Their deep pockets and ambition to dominate the streaming market make live sports a valuable asset. After significant investments in entertainment programming, live sports offer a reliable draw for viewership and subscriptions. The NBA, recognizing the lucrative deals struck by the NFL, is undoubtedly seeking a substantial increase in rights fees.
Currently, Warner Bros. Discovery (TNT) and Disney (ABC/ESPN) hold the primary NBA broadcast rights. As the exclusive negotiation window approaches, these incumbents will be challenged by NBC, Apple, and Amazon. Disney, facing financial headwinds and recent layoffs, might be more vulnerable in these negotiations. The NBA, keenly aware of Amazon’s billion-dollar deal for Thursday Night Football, aims to capitalize on the streaming giants’ deep pockets and desire for premium content.
The streaming wars are undeniably inflating team salary caps and player earnings. The influx of revenue from these massive media deals directly translates to larger paychecks for NBA stars. Amazon and Apple aren’t just vying for viewers’ dollars; they’re competing for cultural relevance and market dominance, with sports being a key battleground.
Regardless of who ultimately secures the rights, the enduring legacy of “Roundball Rock” remains untouched. It’s a timeless piece of sports culture, a reminder of a golden era of NBA broadcasting, and a sound that could very well make a triumphant return to our screens.
