AXS, a leader in ticketing and live event technology, has announced a significant upgrade for fans attending events at the iconic Red Rocks Amphitheatre. Starting with Shawn Mendes’ show on October 28th and continuing throughout the 2024 season, AXS is introducing an enhanced Tickets in Apple Wallet experience at this renowned venue. This innovative integration promises to streamline event access and provide a wealth of real-time information directly to fans’ iPhones.
Once fans add their Red Rocks Amphitheatre tickets to Apple Wallet, they will unlock a suite of convenient features designed to elevate their event day. This enhanced digital ticketing system offers immediate access to crucial event details right at their fingertips. Attendees can easily view venue maps to navigate the grounds, find parking information to simplify arrival, and access direct links to essential services like mobile food ordering and seamless ticket management – all within their Apple Wallet.
Beyond these practical features, the new event tickets in Apple Wallet are designed to enrich the overall fan experience. Music enthusiasts can tap into curated Apple Music playlists to immerse themselves in the atmosphere of the event even before arriving. Real-time local weather forecasts are also integrated, allowing fans to plan their attire and activities accordingly. Furthermore, the location sharing feature enables attendees to easily connect with friends upon arrival at Red Rocks, enhancing the social aspect of the concert experience.
AXS is pioneering this technology to simplify ticket access and information management for fans through the convenience of Apple Wallet. This upgrade also provides venues and artists with new opportunities to personalize and customize the fan journey. By integrating event tickets with Apple Wallet, AXS aims to create an immersive and engaging experience for fans from the moment they secure their passes on their iPhones.
“AXS is incredibly proud to partner with Apple to bring the new event tickets in Apple Wallet to Red Rocks Amphitheatre,” stated Justin Burleigh, Chief Product Officer at AXS. “This collaboration will elevate one of the world’s most iconic venues, making it even more engaging and special for our fans.”
Brian Kitts, spokesperson for Red Rocks, added, “The Apple Wallet integration represents the next exciting evolution in enhancing the fan experience at Red Rocks. Our partners at AXS are delivering innovative tools that offer Red Rocks attendees new ways to enjoy their favorite artists and venue features, including interactive maps and friend-finder capabilities, all in one place.”
Fans attending events at Red Rocks Amphitheatre can effortlessly add their tickets to Apple Wallet via the AXS app or the Red Rocks app on iOS 18.0 or later. This enhanced ticketing experience will be available for all events at Red Rocks tickets sold through AXS.com and is planned for rollout at other AXS-ticketed venues in the future.
