Remember the General Lee, the iconic orange Dodge Charger from “The Dukes of Hazzard”? Decades after the show aired, it remains a cultural touchstone, and Kid Rock is keeping the spirit alive in a surprising way. The rockstar recently made a grand entrance at his annual rodeo, riding in the back of a Tesla Cybertruck decked out in the General Lee’s signature livery. Adding to the spectacle, John Schneider, the original Bo Duke himself, was behind the wheel.
The Cybertruck, wrapped to resemble the famed Charger, captured nearly every detail of the General Lee, albeit with one notable exception: the Confederate flag. While Kid Rock’s history includes displaying the Confederate flag at his concerts, it seems emblazoning it on the Cybertruck was a step too far, or perhaps a conscious decision for a modern audience.
Owning a Cybertruck is a statement of affluence, placing it firmly in the realm of luxury vehicles for those who can manage the hefty price tag and potential maintenance quirks. Kid Rock, born into wealth as the son of a car dealership owner in Michigan, perfectly fits this demographic. For him, the Cybertruck isn’t about necessity; it’s about making a bold aesthetic statement.
The Cybertruck’s controversial design and outspoken fanbase align in some ways with Kid Rock’s persona, and even with the ethos of Tesla’s figurehead, Elon Musk. Musk, known for his own controversial online presence, shares a similar penchant for pushing boundaries and sparking debate. This pairing of Kid Rock and the Cybertruck, especially in General Lee guise, amplifies that provocative spirit.
The question remains: Does Kid Rock actually own this General Lee Cybertruck? It could be a rental, a borrowed vehicle, or even one of a few custom wraps already circulating. Intriguingly, other General Lee Cybertruck transformations have emerged, yet none appear to be an exact match to the one Kid Rock showcased. This suggests there might be at least three of these unique vehicles out there, making this a truly unique moment in car culture mashups.