Rock Em Socks emerged in 2011 from the ingenuity of Rob Starkman, a former UCF Knights Men’s Basketball Student Manager. Frustrated with changes in his school’s athletic apparel, Starkman began customizing his own socks, a humble beginning far removed from the dorm room dip-dyeing days. Today, Rock Em Socks stands as a prominent name in the sock industry, driven by a passion for growth and a commitment to delivering uniquely enjoyable socks and memorable customer experiences.
Born from a love of basketball, Rock Em Socks’ expertise now extends across the broader sports licensed industry. Their entry into the collegiate market in 2015, partnering with renowned institutions like the Florida Gators, Florida State Seminoles, UCF Knights, and Ohio State Buckeyes, marked a significant milestone. Rock Em Socks proudly collaborates with over 100 NCAA teams, demonstrating their widespread appeal and trusted partnerships within collegiate sports.
Speed is a core tenet of Rock Em Socks’ operations, enabling them to rapidly design and produce socks for even the most time-sensitive championship events. This agility has cemented Rock Em Socks’ position as the first graphic sock company to market NBA Finals socks (Golden State – 2015), Stanley Cup socks (Pittsburgh – 2017), NCAA Men’s Basketball Championship socks (Villanova – 2016), NCAA Football National Champions socks (Clemson – 2017), and CFP Championship Trophy socks (Alabama 2018).
Beyond these landmark achievements, Rock Em Socks powers sock programs for a diverse and expanding global client base. Their nimble and just-in-time processes allow for differentiated product and design offerings, catering to specific client needs. The Rock Em Socks team is composed of dedicated and imaginative individuals who channel their enthusiasm into every sock they create. Built from the ground up, Rock Em Socks aims to tell a story with each pair, offering more than just apparel, but a piece of sports passion you can wear.
