This document outlines the privacy practices for the Unity By Hard Rock loyalty program. We, at Seminole Hard Rock Support Services, LLC, trading as HR Unity Global Services, are committed to protecting your personal information. This policy explains how we collect, use, and share your data when you engage with the Unity by Hard Rock program.
Understanding Your Privacy with Unity by Hard Rock
At Hard Rock, we value your privacy and are transparent about how we handle your personal information within the Unity by Hard Rock program. This privacy policy is designed to help you understand:
- What personal information we collect: We gather data to provide you with the best possible experience and benefits within the Unity program. This includes information you provide directly and data collected automatically when you use our services.
- Why we collect your personal information: Data collection is essential for program operation, personalization, communication, and security. We use your information to manage your account, offer tailored rewards, and improve our services.
- How we use your personal information: We utilize your data to administer the Unity program, personalize your experience, communicate program updates and offers, and ensure the security of your information.
- When and with whom we share your personal information: We may share your data with Hard Rock affiliated parties, service providers, and legal authorities when necessary for program operation, service delivery, legal compliance, and protection of rights.
- Your rights regarding your personal information: You have rights to access, correct, erase, restrict processing, and port your personal information. We are committed to facilitating these rights and ensuring you have control over your data.
This policy applies when you interact with the Unity Program Website, use the Unity mobile app, or utilize any services connected to the Unity by Hard Rock loyalty program. By participating in the Unity program, you agree to the terms outlined in this Privacy Policy. We encourage you to read this policy carefully to fully understand your rights and our data practices.
Key Definitions for Unity by Hard Rock Privacy
To ensure clarity, here are some key terms used throughout this Unity by Hard Rock Privacy Policy:
- Account: Your personal Unity by Hard Rock membership account where Tier Credits, Unity Points, and program benefits are recorded.
- Account Credentials: Your unique login information, including your account number or email address and password.
- Applicable Laws: All relevant legal regulations and statutes governing the program and data privacy.
- Hard Rock Affiliated Parties: Entities connected to or controlled by Hard Rock, including Participating Locations and Marketing Brands.
- Participating Location: Any Hard Rock location (casinos, hotels, cafes, shops) where you can earn and redeem Unity Points.
- Personal Information: Any data that can identify you as an individual, such as name, contact details, and transactional data.
- Program Benefits: Rewards and advantages associated with your Unity by Hard Rock membership, including Tier Credits and Unity Points.
- Qualifying Spend: Purchases at Participating Locations that earn you Tier Credits and Unity Points.
- Unity App: The mobile application for the Unity by Hard Rock program.
- Unity Card: Your physical or digital membership card for the Unity program.
- Unity Points: Redeemable points earned through Qualifying Spend within the Unity program.
- Unity Tier: Your membership level within the program, determined by Tier Credits.
Understanding these definitions will help you navigate this Privacy Policy and fully grasp how your data is handled within the Unity by Hard Rock ecosystem.
How Unity by Hard Rock Collects Your Information
Unity by Hard Rock collects your personal information through various direct and indirect methods to effectively operate the loyalty program and enhance your experience.
Direct Collection: We collect information directly from you when you:
- Register for the Program: When you sign up for Unity by Hard Rock, we collect details like your name, contact information, and date of birth to create your account.
- Use the Program Website or App: Interactions with our digital platforms provide data such as browsing activity and preferences.
- Update Your Account: Changes you make to your profile information are recorded to keep your details current.
- Engage with Program Activities: Earning points, redeeming rewards, participating in promotions, and making bookings all involve data collection related to your program usage.
- Contact Customer Care: When you reach out for support, we collect information to address your inquiries and improve our service.
- Interact at Participating Locations: Using your Unity Card for purchases or gameplay at Hard Rock properties generates transactional data.
- Participate in Surveys or Events: Feedback and engagement through surveys and events provide valuable insights.
- Connect Via Social Media: Interactions on social media platforms related to Unity by Hard Rock may involve data collection, depending on your privacy settings.
Indirect Collection: We also collect information from indirect sources to enhance our understanding of your preferences and improve program offerings:
- Publicly Available Sources: Databases and public records may provide general demographic information.
- Third-Party Partners: Joint marketing partners and companies offering related services may share data, always within legal and privacy-respecting frameworks.
- Referrals: Information may be provided by friends or family if they make bookings or reservations on your behalf.
- Internet-Connected Devices at Participating Locations: When you use our Wi-Fi networks, we may collect data to personalize your experience and offer relevant services.
- Marketing Brands: Other Hard Rock brands may share data to provide a unified and enhanced customer experience.
This comprehensive data collection approach enables Unity by Hard Rock to personalize your rewards, improve program services, and ensure a seamless and valuable loyalty experience.
Cookies and Automated Technologies in Unity by Hard Rock
Unity by Hard Rock utilizes cookies and similar automated technologies on its Program Website and Unity App to enhance user experience, analyze website traffic, and improve our services. These technologies help us understand how you interact with our digital platforms and tailor them to your needs.
What are Cookies? Cookies are small text files placed on your device that websites use to recognize repeat visitors and track browsing behavior. We use cookies to:
- Understand Website Usage: Identify popular sections of the Program Website and user preferences.
- Analyze Traffic Patterns: Study how users navigate the website to improve functionality and usability.
- Enhance Communication Effectiveness: Optimize our communications with users based on their interactions.
- Personalize Your Experience: Customize content and provide a more convenient browsing experience.
Types of Cookies We Use:
- Session Cookies: These temporary cookies expire when you close your browser and are used to maintain your session and track navigation during a single visit.
- Persistent Cookies: These cookies remain on your device after you close your browser and help us recognize you on subsequent visits.
- Strictly Necessary Cookies: Essential for website functionality, enabling features like account login and form completion. These cookies do not store personal information.
- Performance Cookies: Collect anonymous data on website usage, helping us measure and improve website performance by tracking page visits and user navigation.
- Functional Cookies: Enable enhanced functionality and personalization, such as remembering your preferences.
- Targeting Cookies: Used by advertising partners to build profiles of your interests and display relevant ads on other websites. These cookies uniquely identify your browser and device but do not directly store personal information.
Other Automated Technologies:
- Clear GIFs (Web Beacons): Tiny graphics embedded in web pages and emails to track user activity, email response rates, and content management.
- Server Log Files: Automatically record data like IP addresses, browser type, operating system, and browsing activity to analyze website usage and trends.
- Geolocation: With your consent via the Unity App, we may collect location data to provide location-based services and offers related to Participating Locations.
- Third-Party Analytics (e.g., Google Analytics): We use services like Google Analytics to analyze website and app usage, helping us improve our digital platforms and user experience.
Managing Cookies: You can control cookie settings through your web browser. Disabling cookies may affect certain website features.
By using cookies and automated technologies, Unity by Hard Rock strives to provide a seamless, personalized, and efficient digital experience while respecting your privacy choices.
Purposes of Processing Your Personal Information
Unity by Hard Rock processes your personal information for specific purposes essential to operating the loyalty program and providing you with its benefits. Here’s a breakdown of these purposes:
| Purpose of Processing Activity | Types of Personal Information Processed |
|---|---|
| Membership Registration | Name, address, contact details, Account Credentials (including PIN), Approved Identification. |
| Program Operation | Account number, validating information, PIN (for verification), Qualifying Spend details, Unity Points redemption. |
| Benefit Entitlement Assessment | Name, address, contact details, Account number, Approved Identification, Qualifying Spend details, Program Benefits history, transaction history, irregular activity monitoring. |
| Program Updates and Communication | Name, address, contact details, Account number, Approved Identification, Qualifying Spend and Unity Points details, transaction details. |
| Personalized Program Offerings | Name, address, contact details, Account number, Qualifying Spend and Unity Points details, transaction history. |
| External Product and Service Offers | Name, address, contact details, Qualifying Spend and Unity Points details, transaction history. |
| Product and Service Delivery | Name, address, contact details, Qualifying Spend and Unity Points details. |
| Responding to Requests and Inquiries | Name, address, contact details, transaction details, request details. |
| Program Communications | Name, address, contact details, relevant Account details. |
| Market Research and Surveys | Name, address, contact details, date of birth, marital status, number of children, opinions/answers. |
| Contests and Prize Administration | Name, address, contact details, participation details. |
| Credit Applications (if applicable) | Name, address, contact details, transaction details, identifier information (e.g., SSN), financial information. |
| Identification Verification | Name, address, contact details, PIN, date of birth, Approved Identification. |
| Business Governance and Program Administration | Account details and transactions. |
| Website and App Content & Advertising Relevance | Browsing and Unity App usage information, marketing email and advertisement responses. |
| Safety and Security | Name, address, contact details, Approved Identification. |
| Security and Compliance | Name, address, contact details, Account transactions. |
| Business Analytics and Improvement | Account details, relevant information and transactions. |
| Loyalty Data Migration | Name, address, contact details, Account Credentials, PIN, Approved Identification, Account number(s), transaction history from previous loyalty programs. |
These processing activities are grounded in legal bases including your consent, contractual necessity, legal obligations, protection of vital interests, and legitimate business interests. Unity by Hard Rock is committed to using your data responsibly and ethically for these defined purposes to enhance your program experience and maintain operational integrity.
Marketing Communications and Preference Management
Unity by Hard Rock aims to keep you informed and engaged with the program through marketing communications. These communications may include updates on promotions, special offers, contests, new products or services, and general program news that we believe will be of interest to you.
Managing Your Communication Preferences: You have control over the marketing communications you receive. You can define and update your preferences regarding:
- Receiving Marketing Communications: You can choose whether or not to receive marketing messages.
- Communication Channels: You can select how you receive marketing communications, such as via email or physical mail, based on the options available in your online account.
How to Update Your Preferences:
- Online Account: Log in to your Unity by Hard Rock account through the Program Website or Unity App and adjust your communication settings.
- Contact Customer Care: Reach out to Unity Customer Care by phone at +1 (888) 519-6683 or by email at [email protected] to update your preferences.
Promotional Offers and Third-Party Marketing:
- Personalized Offers: We analyze your data to understand your preferences and offer products, services, and promotions that are most relevant to you.
- Mobile Marketing Messages: If you opt-in, you may receive mobile marketing messages from Hard Rock. Terms of use for this service are available here.
- Third-Party Communications: We may share your information with carefully selected third-party partners who may contact you directly with offers that could be of interest. In jurisdictions where required, we will obtain separate consent before sharing your data for third-party marketing. You can always opt-out of these communications.
Opting Out of Marketing:
- Unsubscribe Link: You can unsubscribe from marketing emails by clicking the “unsubscribe” link in any marketing email you receive.
- Account Settings: Adjust your preferences directly in your online account.
- Contact Us: Inform us of your preferences through the contact methods mentioned above.
Important Note: Even if you opt out of marketing communications, you will still receive essential transactional and program-related communications, such as updates about your account, program changes, and details of services you have requested.
Unity by Hard Rock respects your choices regarding marketing communications and provides you with easy-to-use tools to manage your preferences.
Sharing Your Personal Information: Who and Why
Unity by Hard Rock may share your personal information with specific categories of third parties for defined purposes crucial to program operation and service delivery. Here’s who we may share your data with and why:
| Recipients | Purpose for Sharing Personal Information
