Am Rock Stations might seem like a thing of the past, but they hold a special place in music history. At rockscapes.net, we understand the importance of appreciating the classics while also looking forward to new innovations in music. Let’s explore the rise and fall of AM rock radio, and discuss how its legacy lives on today. Learn more about unique audio experiences and the evolution of rock music through the decades.
1. What Exactly Were AM Rock Stations?
AM rock stations were radio stations broadcasting on the Amplitude Modulation (AM) band that primarily played rock music. During their peak, they were a primary source of popular music for many listeners. AM rock stations were a vital part of the music scene, especially before FM radio became dominant. These stations played popular hits, providing a platform for both established and emerging artists.
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AM rock stations flourished particularly in the 1960s and 1970s. These stations often featured a blend of rock and pop hits, catering to a wide audience. They were known for their catchy jingles, energetic DJs, and a playlist that kept listeners tuned in throughout the day. The AM band was easily accessible, especially in cars, making it a constant companion for many during commutes and road trips.
2. When Was the Golden Age of AM Rock Radio?
The golden age of AM rock radio is generally considered to be the mid-1970s to early 1980s. During this period, AM stations dominated the airwaves, playing the top rock and pop hits of the day. This era was characterized by a unique blend of musical styles and a broad audience appeal.
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Several factors contributed to this golden age. The music industry was booming, with artists like Fleetwood Mac, Elton John, and The Eagles producing timeless hits. AM radio, with its widespread reach, was the perfect medium for these songs to reach a large audience. The simplicity of AM radio, without the high fidelity of FM, didn’t deter listeners; the content was king.
3. What Were the Characteristics of AM Rock Radio?
AM rock radio had several distinct characteristics. The music played was generally mainstream, avoiding harder or more experimental rock genres. The content was family-friendly, with minimal explicit lyrics or controversial themes. The sound quality, while not as high as FM, was adequate for the time.
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AM rock stations had to appeal to a broad demographic, including both younger and older listeners. This meant carefully curating playlists to include songs that were popular but not too edgy. DJs played a crucial role in creating a sense of community, often sharing local news, weather updates, and listener requests. The emphasis was on creating an enjoyable and inclusive listening experience.
4. Why Did AM Rock Stations Decline in Popularity?
The decline of AM rock stations can be attributed to several factors. The rise of FM radio, with its superior sound quality and stereo broadcasting, was a major contributor. As FM technology improved and became more affordable, listeners began to switch over. Additionally, changing musical tastes and the fragmentation of the radio market played a role.
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FM radio offered a richer, more immersive listening experience that AM couldn’t match. As FM stations began to target specific demographics with niche formats, such as album-oriented rock (AOR) and alternative rock, AM stations struggled to compete. The Telecommunications Act of 1996, which relaxed ownership rules, also led to consolidation in the radio industry, further marginalizing AM stations.
5. What Kind of Music Did AM Rock Stations Typically Play?
AM rock stations typically played a mix of pop and rock hits that were popular with a wide audience. Artists like The Eagles, Fleetwood Mac, Billy Joel, and Elton John were staples of AM radio playlists. The music was generally upbeat, melodic, and easy to listen to.
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AM stations favored songs with strong hooks, catchy melodies, and relatable lyrics. They avoided songs that were too long, too complex, or too controversial. The goal was to keep listeners engaged and entertained without alienating any part of the audience. This meant striking a balance between familiar favorites and new releases that fit the station’s overall sound.
6. How Did AM Rock Radio Influence the Music Industry?
AM rock radio played a significant role in shaping the music industry. It provided a platform for artists to reach a large audience, helping to launch and sustain careers. The popularity of songs on AM radio often translated into record sales and concert attendance. AM radio also influenced the types of music that were produced, as artists and labels sought to create songs that would appeal to AM radio programmers.
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AM radio helped to democratize music consumption, making it accessible to people of all ages and backgrounds. It created a shared musical experience that transcended geographic boundaries. The influence of AM radio can still be heard in contemporary music, as artists continue to draw inspiration from the classic songs and sounds of the AM era.
7. What Are Some Examples of Songs Played on AM Rock Radio?
Some examples of songs commonly played on AM rock radio include:
- “Hotel California” by The Eagles
- “Dreams” by Fleetwood Mac
- “Piano Man” by Billy Joel
- “Your Song” by Elton John
- “Bohemian Rhapsody” by Queen
- “Stairway to Heaven” by Led Zeppelin
- “Maggie May” by Rod Stewart
- “American Pie” by Don McLean
- “Sweet Caroline” by Neil Diamond
- “Brown Eyed Girl” by Van Morrison
These songs represent the diverse range of styles and artists that found success on AM radio.
8. How Did AM Rock Radio Differ From FM Rock Radio?
AM rock radio differed from FM rock radio in several key ways. FM radio offered superior sound quality and stereo broadcasting, while AM radio was limited to monaural sound. FM stations often targeted specific demographics with niche formats, while AM stations aimed for a broader audience. FM radio was also more likely to play album cuts and deeper tracks, while AM radio focused on hit singles.
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FM radio allowed for greater experimentation and diversity in music programming. FM stations were more willing to take risks on new artists and genres, while AM stations tended to stick with proven favorites. This difference in approach reflected the different audiences and priorities of the two types of stations.
9. What is the Legacy of AM Rock Stations Today?
The legacy of AM rock stations lives on in several ways. Many of the songs that were popular on AM radio are still played on classic rock and oldies stations. The DJs and personalities who worked at AM stations are remembered fondly by listeners who grew up during the golden age of AM radio. The emphasis on community and local engagement that characterized AM radio continues to be a model for radio stations today.
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AM radio also paved the way for the development of new technologies and formats, such as satellite radio and internet radio. These platforms have expanded the reach of music and created new opportunities for artists and listeners. While AM rock stations may no longer be the dominant force they once were, their influence on the music industry and popular culture is undeniable.
10. Are There Still Any AM Rock Stations Today?
While rare, some AM stations still play rock music today. These stations often focus on classic rock or oldies formats, catering to listeners who grew up during the golden age of AM radio. They may also feature local news, talk shows, and community events.
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These surviving AM rock stations serve as a reminder of the important role that AM radio played in the history of music. They provide a connection to the past and a sense of nostalgia for listeners who remember the days when AM radio ruled the airwaves.
11. What Role Did Location Play In The Popularity Of AM Rock Stations?
Location was a significant factor in the popularity of AM rock stations. In the United States, particularly in areas with diverse climates and landscapes like Arizona, AM stations thrived by providing a consistent source of entertainment and information to communities spread across vast regions. The reach of AM signals, capable of covering long distances, was crucial in connecting listeners in rural and suburban areas where FM signals might have been weaker or non-existent.
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In states like Arizona, the car culture further amplified the importance of AM radio. As people spent considerable time commuting or traveling, AM stations became their companions, offering music, news, and local updates. The stations adapted to the local tastes, featuring artists and genres popular in the region. This localization helped AM stations build a loyal listener base that FM stations, often focusing on broader national trends, found challenging to replicate. The ability of AM stations to integrate into the fabric of local communities was a key element of their success.
12. What is the Technical Difference Between AM and FM Radio?
The fundamental technical difference between AM (Amplitude Modulation) and FM (Frequency Modulation) radio lies in how the radio signal is encoded and transmitted. AM radio varies the amplitude (strength) of the carrier wave to encode the audio signal, while FM radio varies the frequency of the carrier wave. This difference has significant implications for the quality and characteristics of the broadcast.
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AM radio waves can travel longer distances, especially at night, as they can bounce off the ionosphere. However, AM signals are more susceptible to interference from electrical sources and atmospheric conditions, resulting in lower sound quality with more static and noise. FM radio, on the other hand, provides much better sound quality with less interference, but its range is limited as FM signals travel in a straight line and do not bounce off the ionosphere. This is why FM stations typically have a smaller broadcast radius compared to AM stations.
13. How Has Technology Impacted The Resurgence Of Interest In Older Music Formats Like AM Radio?
Technology has paradoxically contributed to a resurgence of interest in older music formats like AM radio. While digital platforms dominate music consumption, the accessibility of vintage audio equipment and the rise of internet radio have allowed listeners to rediscover the unique charm of AM radio. Streaming services and podcasts dedicated to classic AM radio broadcasts provide a nostalgic experience, appealing to those who grew up with this format.
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Furthermore, the limitations of digital audio, such as overly compressed sound, have driven some listeners back to the warmer, more organic sound of analog formats. Online communities and forums dedicated to vintage radio have fostered a sense of nostalgia and appreciation for the history of radio broadcasting. This renewed interest is not just about the music; it’s about the cultural and historical significance of AM radio as a medium that once connected communities and shaped popular culture.
14. What Kinds Of Advertisements Were Common On AM Rock Radio Stations?
Advertisements on AM rock radio stations were typically geared toward the demographic of young to middle-aged listeners who enjoyed rock music. Common ads included those for local businesses, car dealerships, record stores, concert venues, and fast-food restaurants. These advertisements often used catchy jingles or endorsements from popular DJs to capture the attention of listeners.
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Given the family-friendly nature of many AM rock stations, ads also frequently targeted families, featuring products such as breakfast cereals, toys, and family-oriented entertainment options. Political advertisements and public service announcements were also common, particularly during election seasons. The advertising revenue generated by these ads was crucial for the financial sustainability of the stations, allowing them to continue broadcasting music and serving their communities.
15. How Did AM Rock Radio Stations Engage With Their Local Communities?
AM rock radio stations actively engaged with their local communities through various means. They often hosted or sponsored local events, such as concerts, festivals, and charity drives. DJs frequently made appearances at community gatherings, interacting directly with listeners and building relationships. Local news, weather updates, and traffic reports were integral parts of the programming, keeping listeners informed about what was happening in their area.
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Many AM stations also provided a platform for local artists and bands, giving them airtime and exposure. This support for local talent helped foster a sense of community pride and connection. Additionally, AM stations often partnered with local schools and organizations to promote educational programs and community initiatives. This deep integration into the fabric of local life was a key factor in the success and longevity of many AM rock radio stations.
16. How Did The DJs On AM Rock Radio Stations Influence The Music And Culture Of The Time?
DJs on AM rock radio stations wielded significant influence over the music and culture of their time. They acted as gatekeepers, selecting which songs to play and introducing new artists to their audience. Their personalities, on-air banter, and musical tastes shaped the listening experience and influenced the musical preferences of their listeners. Popular DJs often became local celebrities, with devoted followings and significant sway over the music industry.
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DJs also played a role in promoting local concerts and events, helping to build the local music scene. They often used their platform to voice opinions on social and political issues, influencing the cultural discourse of the time. The connection between DJs and their listeners was personal and intimate, creating a sense of community around the music and the station. This influence extended beyond music, shaping fashion, language, and attitudes among their listeners.
17. What Were Some Of The Challenges Faced By AM Rock Radio Stations?
AM rock radio stations faced numerous challenges, particularly as FM radio gained popularity. The superior sound quality of FM, along with its ability to broadcast in stereo, made AM stations seem outdated. AM signals were also more susceptible to interference, resulting in a less enjoyable listening experience. Competition from newer formats, such as cable television and satellite radio, further eroded the audience base of AM stations.
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Regulatory issues also posed challenges. AM stations often had to adhere to stricter broadcasting rules compared to FM stations, limiting their flexibility in programming and advertising. Economic factors, such as declining advertising revenue, made it difficult for AM stations to invest in new equipment and talent. Despite these challenges, many AM stations persevered by focusing on local content, community engagement, and niche formats that catered to specific audiences.
18. How Did Social And Political Events Influence The Content Played On AM Rock Radio?
Social and political events significantly influenced the content played on AM rock radio. During times of social upheaval, such as the Vietnam War era, stations often played songs that reflected the sentiments of the time, including protest anthems and songs promoting peace and unity. Major news events, such as political assassinations or civil rights movements, were frequently discussed on air, shaping public opinion and awareness.
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AM stations also played a role in promoting social causes, such as environmental awareness and anti-drug campaigns. The music played on AM radio often reflected the changing values and attitudes of society, providing a soundtrack to the cultural shifts of the time. The ability of AM stations to connect with listeners on a personal level made them a powerful force in shaping public discourse and promoting social change.
19. What Are Some Of The Myths And Misconceptions About AM Rock Radio?
One common myth about AM rock radio is that it only played bubblegum pop and watered-down rock. While it’s true that AM stations generally avoided harder or more controversial music, they also played a significant amount of classic rock and pop hits that are still enjoyed today. Another misconception is that AM radio was only for older listeners. In reality, AM stations had a wide appeal, attracting listeners of all ages who enjoyed mainstream music.
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Some people also believe that AM radio was always inferior to FM radio. While FM offered better sound quality, AM had its advantages, such as greater reach and accessibility. Additionally, the personalities and community engagement of AM stations often created a more intimate and personal listening experience. Overcoming these myths requires a more nuanced understanding of the history and cultural significance of AM radio.
20. How Did Corporate Ownership And Consolidation Affect The Programming On AM Rock Radio?
Corporate ownership and consolidation significantly affected the programming on AM rock radio. As media companies acquired multiple stations, they often implemented standardized formats and playlists, reducing the diversity and local flavor of the programming. Locally produced shows and community-oriented content were often replaced with syndicated programs and national news feeds.
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This consolidation led to a decline in the unique identities of individual AM stations, making them sound more homogenous and less connected to their local communities. The focus shifted from serving the public interest to maximizing profits, resulting in less investment in local talent and more reliance on cost-effective programming. The Telecommunications Act of 1996, which relaxed ownership rules, accelerated this trend, further diminishing the role of AM radio in local communities.
21. What Is The Significance Of Jingle Packages And Station Identification On AM Rock Radio?
Jingle packages and station identification were highly significant on AM rock radio, serving as memorable branding elements that reinforced the station’s identity and created a sense of familiarity for listeners. Catchy jingles, often incorporating the station’s call letters and frequency, helped listeners quickly identify the station and remember its brand. These jingles were typically produced with high energy and memorable melodies, designed to stick in listeners’ minds.
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Station identifications, played at regular intervals, served as legal requirements but also reinforced the station’s presence on the airwaves. The use of jingles and station IDs contributed to the overall listening experience, creating a cohesive and recognizable sound for the station. This branding was essential in a competitive radio market, helping stations stand out and build a loyal audience.
22. How Did The Transition From Vinyl Records To Other Formats Impact AM Rock Radio Stations?
The transition from vinyl records to other formats, such as cassette tapes and CDs, had a profound impact on AM rock radio stations. Vinyl records were the primary source of music for AM stations in their early days, requiring DJs to physically handle and play each record. The introduction of cassette tapes allowed for easier playback and recording, while CDs offered improved sound quality and durability.
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This technological shift streamlined the broadcasting process, making it easier for stations to manage their music libraries and deliver a consistent listening experience. Digital formats, such as MP3s, further revolutionized radio broadcasting, allowing for automated playlists and remote broadcasting. While vinyl records are still appreciated for their unique sound and tactile experience, the transition to newer formats transformed the way AM rock radio stations operated and delivered music to their listeners.
23. What Were Some Of The Memorable Promotional Stunts Or Giveaways That AM Rock Radio Stations Used To Attract Listeners?
AM rock radio stations were known for their memorable promotional stunts and giveaways aimed at attracting listeners and boosting ratings. Common tactics included giving away concert tickets, albums, and merchandise from popular artists. Stations often organized contests with prizes such as cars, vacations, and cash. DJs would broadcast live from local events, drawing crowds and creating buzz for the station.
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Other memorable stunts included burying cash in a secret location and providing clues to listeners, or hosting a “guess the song” contest with a valuable prize. These promotions were designed to engage listeners, create excitement, and build a loyal audience. The creativity and enthusiasm of these stunts helped AM rock radio stations stand out in a competitive market and solidify their connection with the community.
24. How Did The Development Of Car Radios Affect The Popularity Of AM Rock Stations?
The development of car radios played a crucial role in the popularity of AM rock stations. As automobiles became more affordable and widespread, car radios became a standard feature, providing entertainment and information to drivers and passengers. AM radio, with its ability to transmit signals over long distances, was the primary choice for car radios, allowing listeners to tune into their favorite stations while on the road.
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This accessibility made AM rock stations a constant companion for commuters, travelers, and families on road trips. The car radio became a mobile extension of the home, bringing music, news, and local updates to people wherever they went. The strong link between car culture and AM radio helped solidify the popularity of AM rock stations and cement their place in American culture.
25. How Did Competition From Cable Television Impact The Listenership Of AM Rock Stations?
Competition from cable television significantly impacted the listenership of AM rock stations. As cable television became more prevalent, it offered viewers a wider range of entertainment options, including music channels, news programs, and movies. This increased competition for people’s leisure time led to a decline in radio listenership, particularly among younger audiences who were drawn to the visual appeal of television.
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Cable television also fragmented the media landscape, with niche channels targeting specific demographics and interests. This made it more challenging for AM rock stations, which typically aimed for a broad audience, to maintain their market share. The rise of cable television marked a turning point in the media industry, shifting the balance of power away from radio and toward visual entertainment.
26. How Did The Introduction Of The Walkman And Personal Stereos Influence The Way People Listened To AM Rock Stations?
The introduction of the Walkman and personal stereos significantly influenced how people listened to AM rock stations. These portable devices allowed individuals to listen to their favorite music and radio programs privately and on the go, without disturbing others. This newfound freedom transformed the listening experience, making it more personal and customizable.
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Listeners could now tune into AM rock stations while commuting, exercising, or simply relaxing at home, creating a more intimate connection with the music and DJs. The Walkman and personal stereos also contributed to the decline of communal listening experiences, such as gathering around a radio in the living room, as people increasingly preferred to listen on their own. This shift toward personalized listening marked a significant change in the way people engaged with radio and music.
27. What Kinds Of Local News And Events Were Typically Covered On AM Rock Radio Stations?
AM rock radio stations typically covered a wide range of local news and events to keep their listeners informed and engaged with their community. This included reporting on local government meetings, school board decisions, and community initiatives. Stations often provided updates on traffic conditions, weather forecasts, and public safety alerts.
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Local sports events, such as high school and college games, were frequently covered, with live broadcasts and post-game analysis. Stations also promoted local businesses, cultural events, and charity drives. This focus on local content helped AM rock radio stations build a strong connection with their community and solidify their role as a trusted source of information and entertainment.
28. How Did The Popularity Of MTV Impact The Popularity Of AM Rock Radio Stations?
The popularity of MTV had a significant impact on the popularity of AM rock radio stations. MTV, launched in 1981, revolutionized the music industry by providing a visual platform for artists to showcase their music through music videos. This appealed to younger audiences who were drawn to the visual aspect of music, leading to a decline in radio listenership, particularly among those who had previously relied on AM rock radio for their music fix.
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MTV also influenced the types of music that became popular, as artists and labels began to focus on creating visually appealing music videos that would get airplay on the channel. This shift toward visual entertainment further marginalized AM rock radio stations, which could not compete with the immersive experience of MTV. The rise of MTV marked a turning point in the music industry, transforming the way people discovered and consumed music.
29. How Did The Development Of Internet Radio And Streaming Services Affect The Landscape Of AM Rock Radio Stations?
The development of internet radio and streaming services has profoundly affected the landscape of AM rock radio stations. These digital platforms offer listeners a vast library of music, on-demand access, and personalized playlists, providing a level of convenience and customization that traditional AM radio cannot match. Internet radio stations and streaming services also have a global reach, allowing listeners to tune into stations from anywhere in the world.
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This increased competition for listeners has made it more challenging for AM rock radio stations to maintain their audience share. However, some AM stations have adapted by launching their own online streams and podcasts, allowing them to reach listeners beyond their traditional broadcast range. The rise of internet radio and streaming services has transformed the way people consume music, forcing AM rock radio stations to innovate and adapt to survive in the digital age.
30. What Are Some Of The Ways That Modern AM Radio Stations Are Trying To Stay Relevant In The Digital Age?
Modern AM radio stations are employing various strategies to stay relevant in the digital age. Many stations have launched their own websites and mobile apps, allowing listeners to stream their broadcasts online and access additional content, such as podcasts, interviews, and behind-the-scenes footage. Social media is also being used to engage with listeners, promote events, and solicit feedback.
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Some AM stations are focusing on niche formats and local content to differentiate themselves from larger, corporate-owned stations. They are also partnering with local businesses and organizations to promote community events and initiatives. By embracing digital technology and focusing on local engagement, modern AM radio stations are striving to remain a valuable source of information and entertainment for their communities.
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FAQ About AM Rock Stations
1. What made AM rock stations so popular?
AM rock stations were popular because they were easily accessible, played top hits, and provided a sense of community through local DJs. They provided access to information, community, and engagement to listeners.
2. Why did AM rock stations start to decline?
AM rock stations declined due to the rise of FM radio’s superior sound quality, changing music tastes, and increased competition from other media formats.
3. What type of music was typically played on AM rock stations?
AM rock stations usually played a mix of pop and rock hits that were popular with a wide audience, focusing on upbeat and melodic songs.
4. How did AM rock radio stations influence the music industry?
AM rock radio provided a platform for artists to reach a large audience, helping to launch careers and influence the types of music produced. The influence of AM radio can still be heard in contemporary music.
5. Are there any AM rock stations still around today?
Yes, some AM stations still play rock music, often focusing on classic rock or oldies formats and catering to nostalgic listeners.
6. How did location affect the popularity of AM rock stations?
AM rock stations thrived in areas where their signals could reach a broad audience, connecting communities across vast regions. The car culture in the US also amplified the importance of AM radio.
7. How has modern technology impacted the interest in older music formats like AM radio?
Technology has paradoxically contributed to a resurgence of interest in AM radio through vintage equipment, internet radio, and streaming services.
8. What types of advertisements were common on AM rock radio stations?
Common advertisements included local businesses, car dealerships, record stores, concert venues, and fast-food restaurants, targeting the demographic of young to middle-aged listeners.
9. How did AM rock radio stations engage with their local communities?
AM rock radio stations engaged with their local communities by hosting local events, providing local news, and providing a platform for local artists.
10. How did corporate ownership affect the programming on AM rock radio?
Corporate ownership often led to standardized formats and playlists, reducing the diversity and local flavor of programming, impacting the uniqueness of individual AM stations.