Black Rock Coffee Bar is a thriving coffee chain known for its premium coffee, energy drinks, and community focus, but who actually owns it? Rockscapes.net delves into the ownership of this popular brand and explores its remarkable journey. Black Rock Coffee Bar stands out due to its exceptional customer service, rapid growth, and commitment to creating a positive impact. You’ll also discover some key elements of Black Rock’s success, including its mission, values, and expansion plans.
1. Who Are the Founders of Black Rock Coffee Bar?
Jeff Hernandez and Daniel Brand founded Black Rock Coffee Bar in 2008. They started with a single, modest 150-square-foot store in Beaverton, Oregon. Today, they continue to steer the company’s direction.
1.1 The Visionaries Behind the Brand
Jeff Hernandez serves as the Co-Founder and Executive Chairman of Black Rock Coffee Bar. Daniel Brand is also a Co-Founder of Black Rock Coffee Bar. These two individuals are the driving forces behind the brand’s success and expansion. Their passion for coffee and commitment to community are the cornerstones of the company’s mission. Hernandez and Brand’s leadership has guided the company from a small local coffee shop to a nationwide powerhouse.
1.2 From Humble Beginnings to Coffee Powerhouse
The story of Black Rock Coffee Bar is a testament to the power of vision and hard work. Starting from a tiny store, Hernandez and Brand have built a coffee chain with over 115 corporate-owned stores across seven states. This growth reflects their dedication to quality, customer service, and creating a positive environment. As Hernandez noted, it’s humbling to see how far they’ve come. Brand also emphasizes that this is just the beginning.
2. What is Black Rock Coffee Bar’s Mission and Values?
Black Rock Coffee Bar is guided by three core principles: coffee, community, and connection. Their mission is to be a positive force in the communities they serve.
2.1 Coffee, Community, and Connection
These three words encapsulate the essence of Black Rock Coffee Bar. It’s not just about serving premium coffee; it’s about creating a welcoming space where people can connect and feel valued. This focus on community engagement sets Black Rock apart from other coffee chains.
2.2 Being a Positive Force
Black Rock Coffee Bar strives to make a positive impact on the lives of its customers and employees. This commitment is reflected in their emphasis on exceptional customer service, creating opportunities for young people, and supporting local communities. The Black Rock culture prides itself on providing opportunities for young people to learn how to lead, run a business, and develop people skills.
2.3 The 4 G’s of Black Rock
The Black Rock culture emphasizes recognizing team members who embody the 4 G’s: grit, growth, gratitude, and grace. These values are integral to their team mission and contribute to the positive atmosphere within the company.
3. How Has Black Rock Coffee Bar Grown Over the Years?
Founded in 2008, Black Rock Coffee Bar has experienced rapid expansion. Starting with just two employees, the company has grown to employ 1,700 people. The network has expanded to 115 corporate-owned stores with plans to add 30 stores annually.
3.1 Expansion and Milestones
The coffee chain’s growth is marked by significant milestones, including generating over $150 million in sales. This expansion demonstrates the brand’s appeal and the effectiveness of its business model.
3.2 From Oregon to the Sunbelt
Originally founded in Portland, Oregon, Black Rock Coffee Bar has expanded across the West and into the Sunbelt. Locations now include Arizona, California, Colorado, Idaho, Oregon, Texas, and Washington. This strategic expansion allows the company to reach a broader customer base.
3.3 Recognition and Awards
Black Rock Coffee Bar has received accolades such as being named the Fastest Growing Private Company in Oregon and SW Washington in 2021 by the Portland Business Journal. The company also ranked 837th among America’s Fastest-Growing Private Companies by Inc. Magazine’s 5000 Annual List. These awards highlight the company’s success and growth trajectory.
4. What Makes Black Rock Coffee Bar Unique?
Several factors contribute to Black Rock Coffee Bar’s unique position in the coffee industry. These include their premium coffee offerings, flavorful energy drinks, customer appreciation initiatives, and commitment to community.
4.1 Premium Coffee and Energy Drinks
Black Rock Coffee Bar is known for its premium roasted coffees, teas, smoothies, and flavorful Fuel® energy drinks. This diverse menu caters to a wide range of tastes and preferences.
4.2 Customer Appreciation Initiatives
The company regularly launches customer appreciation initiatives to show gratitude to its loyal customer base. These include giveaways, discounts, and special events. For example, during their 15-year anniversary, they launched a series of activations, including a chance to win free coffee for a month and a commemorative sticker giveaway.
4.3 Focus on Community Engagement
Black Rock Coffee Bar actively engages with the communities it serves by participating in local events and supporting local causes. This community-focused approach fosters strong relationships with customers and enhances the brand’s reputation.
4.4 Commitment to Employee Development
The company is committed to providing opportunities for young people to develop leadership and business skills. This commitment not only benefits the employees but also contributes to the overall success of the company. The Black Rock culture prides itself on providing opportunities for young people to learn how to lead, run a business, and develop people skills.
5. What Are Black Rock Coffee Bar’s Future Plans?
Black Rock Coffee Bar has ambitious plans for continued expansion. The company aims to add 30 new stores annually, further extending its reach and impact.
5.1 Continued Expansion
With a solid foundation and a proven business model, Black Rock Coffee Bar is well-positioned for future growth. The company’s strategic expansion plans will enable it to reach new markets and serve even more customers.
5.2 Innovation and Adaptation
To stay ahead in the competitive coffee industry, Black Rock Coffee Bar will likely continue to innovate and adapt to changing consumer preferences. This may involve introducing new menu items, leveraging technology to enhance the customer experience, and exploring new store formats.
6. How Does Black Rock Coffee Bar Give Back to Its Customers?
Black Rock Coffee Bar demonstrates its appreciation for customers through various initiatives, including loyalty programs, special promotions, and community events.
6.1 Rewards Program
Black Rock Coffee Bar offers a rewards program that allows customers to earn points for every purchase. These points can be redeemed for free drinks and other perks.
6.2 Special Promotions
The company frequently runs special promotions, such as discounts on specific menu items or limited-time offers. These promotions provide added value to customers and encourage them to visit Black Rock Coffee Bar more often. For example, on August 15th, Black Rock Coffee Bar celebrated its customers with an offer – indulge in a scrumptious medium Caramel Blondie for just $2.00.
6.3 Community Events
Black Rock Coffee Bar actively participates in community events, such as sponsoring local sports teams or hosting fundraising events for local charities. These events strengthen the company’s ties to the community and demonstrate its commitment to giving back.
6.4 National Dog Day
On August 26th, Black Rock Coffee Bar celebrated customer’s furry friends with a giveaway. To receive a free caramel blondie dog toy plushie with purchase, customers needed to show the National Dog Day social post. This giveaway was limited to the first 20 customers that showed the social post at each participating location. Additional caramel blondie plushies were available for purchase in lobby locations and online at br.coffee.
7. What Role Does Community Play in Black Rock Coffee Bar’s Success?
Community is a central pillar of Black Rock Coffee Bar’s business philosophy. The company actively cultivates relationships with its customers and the communities it serves.
7.1 Creating a Welcoming Atmosphere
Black Rock Coffee Bar strives to create a welcoming and inclusive atmosphere in its stores. This encourages customers to linger, connect with others, and feel like they are part of a community.
7.2 Supporting Local Causes
The company actively supports local causes and organizations through donations, sponsorships, and volunteer efforts. This demonstrates its commitment to making a positive impact on the community.
7.3 Engaging with Customers on Social Media
Black Rock Coffee Bar uses social media to engage with its customers, share updates, and solicit feedback. This helps to build a sense of community and loyalty among its followers.
8. What Types of Drinks Does Black Rock Coffee Bar Offer?
Black Rock Coffee Bar offers a wide variety of drinks to cater to different tastes and preferences.
8.1 Coffee
The company serves premium roasted coffees, including espresso drinks, brewed coffee, and iced coffee.
8.2 Teas
Black Rock Coffee Bar offers a selection of teas, including hot teas, iced teas, and specialty tea drinks.
8.3 Smoothies
The menu includes a variety of smoothies, made with fresh fruit and other ingredients.
8.4 Fuel® Energy Drinks
Black Rock Coffee Bar is known for its flavorful Fuel® energy drinks, which are a popular choice among customers looking for a boost of energy.
9. How Does Black Rock Coffee Bar Ensure Quality?
Quality is a top priority for Black Rock Coffee Bar. The company takes several steps to ensure that its products and services meet the highest standards.
9.1 Premium Ingredients
Black Rock Coffee Bar uses only the finest ingredients in its drinks and food items. This includes premium roasted coffee beans, fresh fruit, and high-quality dairy products.
9.2 Skilled Baristas
The company employs skilled baristas who are trained to prepare drinks with precision and care. They are also knowledgeable about the menu and able to provide recommendations to customers.
9.3 Consistent Standards
Black Rock Coffee Bar maintains consistent standards across all of its locations. This ensures that customers can expect the same quality and service regardless of which store they visit.
10. Where Can You Find Black Rock Coffee Bar Locations?
Black Rock Coffee Bar has locations in several states across the West and Sunbelt regions of the United States.
10.1 States with Black Rock Coffee Bar Locations
As of 2023, Black Rock Coffee Bar has locations in Arizona, California, Colorado, Idaho, Oregon, Texas, and Washington. The company continues to expand its presence in these states and explore opportunities in new markets.
10.2 Finding a Location Near You
To find a Black Rock Coffee Bar location near you, visit the company’s website at br.coffee and use the store locator tool. You can also find locations by searching online or using a mobile app.
11. What Are Some of the Challenges Faced by Black Rock Coffee Bar?
Like any growing business, Black Rock Coffee Bar faces certain challenges as it expands and navigates the competitive coffee industry.
11.1 Maintaining Quality Control
As the company grows, maintaining consistent quality across all locations becomes increasingly challenging. Black Rock Coffee Bar must implement effective training programs and quality control measures to ensure that customers receive the same high-quality experience at every store.
11.2 Managing Rapid Growth
The company’s rapid growth presents logistical and operational challenges. Black Rock Coffee Bar must effectively manage its supply chain, staffing, and infrastructure to support its expansion plans.
11.3 Competition
The coffee industry is highly competitive, with many established players and emerging brands vying for market share. Black Rock Coffee Bar must differentiate itself through its unique offerings, customer service, and community engagement to stand out from the competition.
12. What Strategies Does Black Rock Coffee Bar Use to Stay Competitive?
Black Rock Coffee Bar employs several strategies to maintain its competitive edge in the coffee industry.
12.1 Innovation
The company continuously innovates its menu and offerings to stay ahead of the curve. This includes introducing new drinks, seasonal specials, and limited-time promotions.
12.2 Customer Service
Black Rock Coffee Bar places a strong emphasis on customer service. The company trains its baristas to be friendly, knowledgeable, and attentive to customer needs.
12.3 Community Engagement
The company actively engages with the communities it serves through local events, partnerships, and charitable initiatives. This helps to build brand awareness and loyalty.
13. How Does Black Rock Coffee Bar Use Technology?
Technology plays an important role in Black Rock Coffee Bar’s operations, from order management to customer engagement.
13.1 Mobile App
Black Rock Coffee Bar offers a mobile app that allows customers to order ahead, earn rewards, and track their purchases.
13.2 Online Ordering
Customers can also place orders online through the company’s website for pickup or delivery.
13.3 Social Media
Black Rock Coffee Bar uses social media platforms to connect with customers, promote its products, and share company news.
14. What Is the Company Culture Like at Black Rock Coffee Bar?
Black Rock Coffee Bar prides itself on fostering a positive and supportive company culture.
14.1 Employee Development
The company invests in employee development through training programs, mentorship opportunities, and career advancement opportunities.
14.2 Teamwork
Black Rock Coffee Bar promotes teamwork and collaboration among its employees. The company encourages employees to work together to achieve common goals.
14.3 Recognition
The company recognizes and rewards employees who go above and beyond. This helps to create a positive and motivating work environment.
15. How Does Black Rock Coffee Bar Approach Sustainability?
Black Rock Coffee Bar is committed to sustainable business practices.
15.1 Eco-Friendly Packaging
The company uses eco-friendly packaging materials whenever possible.
15.2 Waste Reduction
Black Rock Coffee Bar implements waste reduction programs in its stores.
15.3 Ethical Sourcing
The company is committed to sourcing its coffee beans from ethical and sustainable sources.
16. What Are Some Popular Menu Items at Black Rock Coffee Bar?
Black Rock Coffee Bar offers a variety of popular menu items that are beloved by its customers.
16.1 Caramel Blondie
The Caramel Blondie is a signature drink at Black Rock Coffee Bar, known for its rich caramel flavor and creamy texture.
16.2 Fuel® Energy Drinks
Black Rock Coffee Bar’s Fuel® energy drinks are a popular choice among customers looking for a boost of energy. They come in a variety of flavors and can be customized to suit individual preferences.
16.3 Lattes
Black Rock Coffee Bar offers a range of lattes, made with premium espresso and steamed milk. Popular flavors include vanilla, hazelnut, and mocha.
17. How Does Black Rock Coffee Bar Handle Customer Feedback?
Black Rock Coffee Bar values customer feedback and uses it to improve its products and services.
17.1 Online Surveys
The company conducts online surveys to gather feedback from customers about their experiences.
17.2 Social Media Monitoring
Black Rock Coffee Bar monitors social media channels for mentions of its brand and responds to customer comments and inquiries.
17.3 In-Store Feedback
The company encourages customers to provide feedback to baristas and store managers.
18. What Role Does Social Media Play in Black Rock Coffee Bar’s Marketing Strategy?
Social media is an integral part of Black Rock Coffee Bar’s marketing strategy.
18.1 Brand Awareness
The company uses social media to build brand awareness and reach new customers.
18.2 Customer Engagement
Black Rock Coffee Bar uses social media to engage with its customers, share updates, and run promotions.
18.3 Targeted Advertising
The company uses social media advertising to target specific demographics and interests.
19. How Does Black Rock Coffee Bar Support Its Employees?
Black Rock Coffee Bar is committed to supporting its employees through various programs and initiatives.
19.1 Training and Development
The company provides training and development opportunities to help employees grow and advance in their careers.
19.2 Competitive Wages
Black Rock Coffee Bar offers competitive wages and benefits to attract and retain talented employees.
19.3 Positive Work Environment
The company strives to create a positive and supportive work environment where employees feel valued and respected.
20. What Are Some Interesting Facts About Black Rock Coffee Bar?
There are many interesting facts about Black Rock Coffee Bar that you may not know.
20.1 Humble Beginnings
The company started as a small, 150-square-foot store in Beaverton, Oregon.
20.2 Rapid Growth
Black Rock Coffee Bar has grown from two employees in 2008 to 1,700 employees in 2023.
20.3 Community Focus
The company is guided by three core principles: coffee, community, and connection.
21. How Does Black Rock Coffee Bar Adapt to Changing Trends in the Coffee Industry?
Black Rock Coffee Bar stays current with trends in the coffee industry through innovation and adaptation.
21.1 New Menu Items
The company introduces new menu items to keep up with changing consumer preferences.
21.2 Technology Integration
Black Rock Coffee Bar integrates technology to improve the customer experience.
21.3 Sustainable Practices
The company adopts sustainable practices to appeal to environmentally conscious customers.
22. What Is the Long-Term Vision for Black Rock Coffee Bar?
Black Rock Coffee Bar has a clear vision for the future.
22.1 Continued Expansion
The company plans to continue expanding its presence across the United States.
22.2 Brand Recognition
Black Rock Coffee Bar aims to become a nationally recognized coffee brand.
22.3 Community Impact
The company is committed to making a positive impact on the communities it serves.
23. How Does Black Rock Coffee Bar Ensure Consistency Across Locations?
Black Rock Coffee Bar maintains consistent standards across all of its locations through training and quality control.
23.1 Training Programs
The company provides comprehensive training programs for all employees.
23.2 Quality Control Measures
Black Rock Coffee Bar implements quality control measures to ensure that products and services meet the highest standards.
23.3 Regular Audits
The company conducts regular audits of its stores to ensure compliance with company standards.
24. What Opportunities Does Black Rock Coffee Bar Offer for Franchisees?
Black Rock Coffee Bar offers franchise opportunities for entrepreneurs who are passionate about coffee and community.
24.1 Support and Training
The company provides comprehensive support and training to franchisees.
24.2 Brand Recognition
Franchisees benefit from the company’s established brand recognition.
24.3 Proven Business Model
Black Rock Coffee Bar offers a proven business model with a high potential for success.
25. How Does Black Rock Coffee Bar Balance Growth with Maintaining Its Core Values?
Black Rock Coffee Bar balances growth with its core values by staying true to its mission and principles.
25.1 Mission-Driven
The company’s mission to be a positive force in the communities it serves guides its decisions.
25.2 Values-Based
Black Rock Coffee Bar’s values of coffee, community, and connection are at the heart of everything it does.
25.3 Employee Empowerment
The company empowers employees to uphold its values and contribute to its success.
26. What Sets Black Rock Coffee Bar Apart from Other Coffee Chains in Terms of Customer Experience?
Black Rock Coffee Bar distinguishes itself through personalized service and community engagement.
26.1 Personalized Service
Baristas are trained to offer friendly, attentive service tailored to each customer.
26.2 Community Focus
Stores often host local events and support community initiatives, fostering a sense of belonging.
26.3 Unique Atmosphere
The ambiance is designed to be welcoming and comfortable, encouraging customers to relax and connect.
27. How Does Black Rock Coffee Bar Utilize Data and Analytics to Improve Business Performance?
Data analytics drives decisions to optimize operations and customer satisfaction.
27.1 Sales Analysis
Tracking sales data helps identify popular items and inform inventory management.
27.2 Customer Insights
Feedback and purchase history provide insights into customer preferences, guiding menu updates and promotions.
27.3 Operational Efficiency
Analyzing operational metrics helps streamline processes, reduce waste, and improve efficiency.
28. In What Ways Does Black Rock Coffee Bar Invest in the Local Communities Where It Operates?
Community investment is a priority, demonstrated through partnerships and support programs.
28.1 Local Partnerships
Collaborating with local businesses and organizations helps support the local economy.
28.2 Charitable Contributions
Donating to local charities and causes demonstrates a commitment to community welfare.
28.3 Community Events
Hosting or sponsoring local events fosters community engagement and strengthens relationships.
29. What Are the Key Elements of Black Rock Coffee Bar’s Training Program for New Baristas?
Training focuses on coffee expertise, customer service, and operational skills.
29.1 Coffee Knowledge
Baristas learn about coffee origins, roasting processes, and brewing techniques.
29.2 Customer Service Skills
Training emphasizes providing friendly, efficient, and personalized service.
29.3 Operational Procedures
Baristas are trained on drink preparation, equipment maintenance, and store operations.
30. How Has Black Rock Coffee Bar Adapted Its Business Model in Response to the COVID-19 Pandemic?
Adaptations prioritized safety, convenience, and digital engagement.
30.1 Enhanced Safety Measures
Implementing strict hygiene protocols and social distancing measures ensured customer and employee safety.
30.2 Increased Digital Ordering
Promoting online and mobile ordering reduced in-store contact and improved convenience.
30.3 Drive-Thru Expansion
Expanding drive-thru options provided a safe and convenient way for customers to get their coffee.
31. What Strategies Does Black Rock Coffee Bar Employ to Attract and Retain Talented Employees?
Employee attraction and retention are key to maintaining service quality and growth.
31.1 Competitive Compensation
Offering competitive wages and benefits helps attract and retain top talent.
31.2 Career Development
Providing opportunities for training, advancement, and skill-building motivates employees.
31.3 Positive Culture
Fostering a supportive, inclusive, and rewarding work environment enhances job satisfaction.
32. How Does Black Rock Coffee Bar Differentiate Its Fuel® Energy Drinks From Other Energy Drinks on the Market?
The Fuel® line stands out due to unique flavors and quality ingredients.
32.1 Unique Flavors
Offering innovative and appealing flavor combinations attracts a diverse customer base.
32.2 Quality Ingredients
Using high-quality ingredients ensures a superior taste and experience.
32.3 Customization Options
Allowing customers to customize their drinks caters to individual preferences.
33. What Plans Does Black Rock Coffee Bar Have for Expanding Its Menu Beyond Coffee and Energy Drinks?
Menu expansion aims to cater to broader customer needs and tastes.
33.1 Food Offerings
Adding more food items, such as pastries, sandwiches, and snacks, provides more options.
33.2 Seasonal Items
Introducing seasonal drinks and food items keeps the menu fresh and exciting.
33.3 Healthier Options
Offering healthier choices, such as smoothies and salads, appeals to health-conscious customers.
34. How Does Black Rock Coffee Bar Ensure That Its Coffee Beans Are Ethically Sourced and Sustainably Grown?
Ethical sourcing and sustainability are priorities in their coffee bean procurement.
34.1 Direct Trade Relationships
Establishing direct trade relationships with coffee farmers ensures fair prices and sustainable practices.
34.2 Certifications
Sourcing certified organic and fair-trade beans supports sustainable farming.
34.3 Supply Chain Transparency
Maintaining transparency in the supply chain helps ensure ethical and sustainable sourcing.
35. What Role Do the Physical Design and Layout of Black Rock Coffee Bar Stores Play in the Overall Customer Experience?
Store design contributes to a welcoming and efficient customer experience.
35.1 Comfortable Seating
Providing comfortable seating encourages customers to relax and stay longer.
35.2 Efficient Layout
An efficient layout streamlines the ordering and pickup process.
35.3 Aesthetic Appeal
A visually appealing design enhances the overall ambiance and brand image.
36. How Does Black Rock Coffee Bar Measure and Manage Its Environmental Impact?
Environmental stewardship is an ongoing effort.
36.1 Waste Reduction Programs
Implementing programs to reduce waste, such as recycling and composting, minimizes environmental impact.
36.2 Energy Efficiency
Using energy-efficient equipment and practices reduces energy consumption.
36.3 Sustainable Sourcing
Prioritizing suppliers with sustainable practices supports environmental conservation.
37. What Strategies Does Black Rock Coffee Bar Use to Foster a Sense of Loyalty Among Its Customers?
Customer loyalty is cultivated through rewards and engagement.
37.1 Loyalty Programs
Offering rewards and perks encourages repeat business.
37.2 Personalized Communication
Engaging with customers through personalized emails and social media fosters a sense of connection.
37.3 Community Events
Hosting events and supporting local causes strengthens community ties and loyalty.
38. How Does Black Rock Coffee Bar Balance Automation With Maintaining a Personal Touch in Its Customer Interactions?
Balancing technology with personal service is key.
38.1 Efficient Technology
Using technology to streamline ordering and payment enhances efficiency.
38.2 Personalized Service
Training baristas to provide friendly, personalized service ensures a human touch.
38.3 Feedback Mechanisms
Soliciting and acting on customer feedback demonstrates a commitment to continuous improvement.
In conclusion, Black Rock Coffee Bar is owned and led by its founders, Jeff Hernandez and Daniel Brand, who have guided the company’s remarkable growth and success. Their vision for coffee, community, and connection continues to drive the brand forward.
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FAQ: Black Rock Coffee Bar
1. Who founded Black Rock Coffee Bar?
Jeff Hernandez and Daniel Brand founded Black Rock Coffee Bar in 2008. They began with a small store in Beaverton, Oregon, and have since expanded the chain nationwide.
2. What are the core values of Black Rock Coffee Bar?
Black Rock Coffee Bar focuses on coffee, community, and connection. These values guide the company’s operations and customer interactions.
3. How many Black Rock Coffee Bar locations are there?
As of 2023, Black Rock Coffee Bar has 115 corporate-owned stores across seven states. The company plans to add 30 new stores annually.
4. What types of drinks does Black Rock Coffee Bar offer?
Black Rock Coffee Bar offers a wide range of beverages, including premium roasted coffees, teas, smoothies, and Fuel® energy drinks.
5. How does Black Rock Coffee Bar support the community?
Black Rock Coffee Bar supports the community through local partnerships, charitable contributions, and hosting community events.
6. What is the Fuel® energy drink at Black Rock Coffee Bar?
Fuel® is Black Rock Coffee Bar’s signature line of energy drinks, known for their unique flavors and customizable options.
7. Does Black Rock Coffee Bar offer a loyalty program?
Yes, Black Rock Coffee Bar has a rewards program where customers can earn points for purchases and redeem them for free drinks and other perks.
8. How does Black Rock Coffee Bar ensure its coffee beans are ethically sourced?
Black Rock Coffee Bar is committed to sourcing coffee beans from ethical and sustainable sources through direct trade relationships and certifications.
9. What is the work environment like at Black Rock Coffee Bar?
Black Rock Coffee Bar fosters a positive and supportive work environment by investing in employee development and promoting teamwork.
10. How has Black Rock Coffee Bar adapted to the COVID-19 pandemic?
Black Rock Coffee Bar implemented enhanced safety measures, increased digital ordering options, and expanded drive-thru services in response to the pandemic.
